The new initiative from Fender set out to tackle the challenges that often prevent emerging musicians from touring by sending them on the road with all of the resources and support they need including a customized 15 passenger touring van, marketing/promo support, Fender gear, as well as fuel and vehicle maintenance needs.
Another unique element is that each van is equipped with GoPro cameras to capture real-time daily content on the stage and on the road. All the ups and downs of life on the road will be documented and shared on the artists socials channels (using #FENDERXLR8R) as well as on all of Fender’s media channels.
Photo: Night Terrors of 1927 in front of their Fender Accelerator Tour van (from left to right): Jarrod Gorbel, Blake Sennett.
Los Angeles Fender Accelerator Tour Dates:
WHAT: FenderAccelerator Tour
WHEN: April 8, 25, and 28, 2015
WHERE: Club Bahia, The Wiltern, and The Fonda
SOCIAL MEDIA: Facebook | Twitter | Pinterest | Instagram | YouTube
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